Books

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Results 1 - 10 of 11
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2020

Advertising Management

Author : Stella Stephenson

Subject : Marketing Management

ISBN :9781641723619

The managerial process which is designed to control and oversee the diverse advertising activities involved in a program to communicate with a company's target market is known as advertising management.

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2020

Customer Relationship Management

Author : Hazel Nelson

Subject : Marketing Management

ISBN :9781641723718

Customer relationship management refers to an approach for the management of the interaction of a company with current and potential customers. It utilizes data analysis about customers' history with a

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2020

Marketing: A Managerial Perspective

Author : Stella Stephenson

Subject : Marketing Management

ISBN :9781641723626

The study and management of exchange relationships is known as marketing. It is a business process that focuses on creating relationships with customers and fulfilling their expectations. Marketing is

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2019

Selling and Sales Management

Author : Emerson Dunlap

Subject : Marketing Management

ISBN :9781641721011

Sales are activities that are related to the selling of goods or services. The process of selling is subject to identifiable rules and stages. Sales management is an important domain in businesses, concerned

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2018

Brand Management

Author : John Dixon

Subject : Marketing Management

ISBN :9781635496567

Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing

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2017

Advertising Management: Theory and Practice

Author : Kyle Hill

Subject : Marketing Management

ISBN :9781635490145

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use

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2017

Business Communication Essentials

Author : Dominick Pereira

Subject : Marketing Management

ISBN :9781635490558

This book attempts to understand the multiple branches that fall under the discipline of business communication essentials and how such concepts have practical applications. Business communication is the

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2017

E-Commerce: Principles, Technologies and Business Applications

Author : Nathalie Porter

Subject : Marketing Management

ISBN :9781635490534

Business and internet e-commerce is a rapidly evolving new field. It has changed the way we view business and internet use. With the emergence of e-commerce, the traditional way business and trade works

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2017

Marketing Management

Author : Harvey Graham

Subject : Marketing Management

ISBN :9781635491753

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing

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2017

Principles of Marketing

Author : Jaden Thompson

Subject : Marketing Management

ISBN :9781635490022

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to

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Results 1 - 10 of 11