Author : Stella Stephenson Subject : Marketing Management ISBN :9781641726269 The managerial process which is designed to control and oversee the diverse advertising activities involved in a program to communicate with a company's target market is known as advertising management. Read More |
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Marketing: A Managerial Perspective Author : Stella Stephenson Subject : Marketing Management ISBN :9781641726276 The study and management of exchange relationships is known as marketing. It is a business process that focuses on creating relationships with customers and fulfilling their expectations. Marketing is Read More |