Books /Strategic Management: Theory and Practice

9798888362914

Larsen and Keller Education

English

2025

Commerce, Management and Economics - Business Management

100

USD 148

Strategic management is a critical domain within the field of management focused on the formulation and implementation of organizational goals and objectives, while analyzing the availability of resources and both the external and internal environments of the organization. It serves as a roadmap for an enterprise’s operations. The development of strategic management is underpinned by a focus on competition, cost-efficiency, and customer needs. Key conceptual frameworks in this field include SWOT analysis, the experience curve, competitive advantage, corporate strategy, and portfolio theory, among others. This book provides comprehensive insights into the field of strategic management. Some of the diverse topics covered in this book address the varied branches that fall under this category. This book, with its detailed analysis and data, will prove immensely beneficial to professionals and students involved in this area at various levels.