Books /E-Commerce: Principles, Technologies and Business Applications

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E-Commerce: Principles, Technologies and Business Applications

ISBN

9781635490534

Author

Nathalie Porter

Publisher

Larsen and Keller Education

Language

English

Publication Year

2017

Category

Business and Management - Marketing Management

Price

$ 147

Description

Business and internet e-commerce is a rapidly evolving new field. It has changed the way we view business and internet use. With the emergence of e-commerce, the traditional way business and trade works is being challenged and new and innovative ways are being added everyday. As social media is developing very fast thus, by utilizing these resources to advertise, promote, trade and perform other business related activities, e-commerce is expanding. This book will give thorough insights into the growing field of business and internet e-commerce. It will explain in detail the different new methods and uses of internet in business and e-commerce. While understanding the long-term perspectives of the topics, this text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. The book is meant for students who are looking for an elaborate reference text on this field.